Have you ever wondered how Coca-Cola, a company focused on beverages, sells branded T-shirts or caps? Well! that’s the power of licensing, which is considered one of the important tools for marketing. Licensing may seem harmless at first, but when viewed from a business perspective, is a way to monetize […]
Continue ReadingLIMA Appoints Rutika Malaviya in India
Read full article on: http://www.businessworld.in/article/LIMA-Names-New-Representative-To-India/21-01-2016-90520/
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