A Boutique Agency for every Brands Needs. 

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We All Need A Firm sense of identity!

Rooh Entertainment believes that everyone living has a varied Sense of Identity especially when it comes to a brand. Thus, having its own Sense of Identity becomes a most essential part for any business to run, grow & survive in this competitive edge. 

We at Rooh Entertainment aim to focus on this by Creative’s, Marketing Strategies and PR communications that helps our clients make their mark in their respective industries and creating its own Sense of Identity.

Rooh caters varied range of services like, Branded Merchandise & Creative Designing, Brand Licensing & Brand Partnerships, Collaborations, Celebrity & Entertainement PR, Influencer Marketing, Digital & Social Media Marketing.

Bollywood & Television Artists – Celebrity Endorsements, Appearances, Social Media Shout-outs, Brand Partnerships for Capsule / Limited Edition Collection, Celebrity Brand Licensing.




We Give Solution to Your Business


Every business has a beginning, and so do we.

Rutika Malaviya is a leader by volition at the helm of Licensing and Entertainment industry, having braved the thick and thins of life and business, she holds the 10yrs of extensive experience in the arrays of PR & Branding world of several industries.

She is caught by the entrepreneurial fever for about a decade now, right from the beginning she set her sight on Entertainment & Brand Licensing Industries.

As of now she heads & controls an established boutique agency – Rooh Entertainment, a branding firm that has rolled out services to bigwigs in industries such as Asian Paints, P.C.Jewelers, Mahindra & Mahindra, Kanakiya, Mattel, Shemaroo, and the mass network of whole Varmora Group; alongside the celebrity PR of Amaal Malik, Riya Sen, Ronkini, Sonu Nigam, Ranvijay Singha & many more celebrities.

Carrying the baggage of in-and-out experience in top industries, Malaviya was also appointed as an Official Representative of the prestigious licensing body on a global scale – LIMA, which is booming in India, under her staunch leadership.

With her Magazine – Licensing Corner & a dash of business shrewdness, Rutika is creating an effective awareness about the brand licensing industry & its significance throughout the corners of the country to bring big names together in fuelling the licensing segments. 

She is often addressed as ‘Torch Barrier’ by industry mates. 

With her business dexterities placed nicely, she has been facilitating deals & business pacts with respect to the brand licensing industry.

At this juncture, Rutika is framing a mechanism where industrial bodies can be unified in strengthening the brand licensing industry in our country for enhancing wealth creation ways in India. Been scoring sheer success throughout her industrial itinerary, Rutika is aiming at stealing success for the Brand licensing industry in India, while her babies – PR & Marketing, remain intact. 

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