Have you ever wondered how Coca-Cola, a company focused on beverages, sells branded T-shirts or caps? Well! that’s the power of licensing, which is considered one of the important tools for marketing.
Licensing may seem harmless at first, but when viewed from a business perspective, is a way to monetize an intangible asset safely, and quickly.
Check this video to understand the importance of brand licensing:
Brand licensing is the leasing of a brand name to a company other than the owner of that particular brand. A licensing agreement allows a company (a licensee) which markets a product or service to rent a brand from a brand owner (a licensor).