The International Licensing Industry Merchandisers’ Association has appointed Rutika Malaviya as its official representative in India.

Malaviya is currently the founder and chief executive officer of Rooh Entertainment and editor-in-chief of Animation Digital Digest. She was previously a member of the LIMA India Advisory Committee.

“LIMA is a firm believer in the great potential of the Indian licensing market,” says Charles Riotto, president, LIMA. “As the industry’s global trade organization, our intention is to facilitate the growth of the licensing business in India by providing educational programs and related services to help build a foundation of knowledgeable licensing professionals and sound business practices. Accordingly, we are pleased to announce the appointment of Rutika Malaviya as our official representative in the region. I believe Rutika’s experience, business acumen and enthusiasm for the business of licensing will be key factors in helping the industry develop and prosper in India in the years ahead.”

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